Microsoft Accelerator Report on Indian Startups | woman at work

Microsoft ranks Indian B2B start-ups on readiness to work with enterprises


Customer support software maker Freshdesk Inc., warehouse automation robots-maker Grey Orange, and advertising technology provider InMobi are among the most “enterprise-ready” start-ups in India, according to a report released by Microsoft Accelerator on Thursday.

Despite the demands on enterprises to innovate quickly and integrate new solutions, they find it difficult to identify partners they can work with and cannot be sure if their partners would be able to deliver, the report said.

On the other hand, there are a large number of start-ups that focus on selling to businesses that find it hard to get access to enterprise clients. To help with this, the report highlighted the companies which had the necessary traction and products to be able to easily work with large and small enterprises.

It took into account a company’s customer traction, funding, and size, to compute what it called an “enterprise readiness score”. Microsoft scored 151 companies (which were founded after the year 2000 and headquartered in India) in 10 sectors according to this metric.

About half of the start-ups shortlisted are in healthcare, retail and banking sectors, with the others belonging to sectors like Internet-of-Things, security, ed-tech, data sciences, manufacturing and media.

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