How Chumbak Became the One-stop Shop for Indian Souvenirs | woman at work

How Chumbak Became the One-stop Shop for Indian Souvenirs





An Indian husband and wife duo who love to travel and collect souvenirs from all over the world soon discovered that India did not have a great selection of souvenirs for tourists like themselves. Apart from the cliched Taj Mahal replicas and handicrafts, there wasn’t a great choice of collectables that reflected India’s unique culture and diversity. This lead Vivek Prabhakar and Shubhra Chadda to start the brand Chumbak, a bespoke line of Indian souvenirs that beautifully reflect India and Indianness.

Launching the brand in 2010 caused them to sell their own house and put in 40 lakh rupees towards the business and they soon released a line of fridge magnets. After marketing their brand and products on Facebook, it became really popular with both Indians and tourists. In 2012, they opened their first standalone store in Bengaluru, at Forum Mall. By 2013, they had raised $2 million from Seedfund for the business. Their increasing popularity and success helped them to go international, branching out to Japan with  20 multi-brand stores. Bringing out home decor items in 2014 gave them a larger customer base and in September 2014, they opened their first flagship store in Indiranagar. By this time, there were about 600 to 700 items in their store which left people spoiled for choice.

Customers can even shop online, but a majority of their business comes from standalone stores, while their online store gains 25% in sales. Chumbak flourished as products became available on Amazon and Flipkart which increased their fan base even more than ever. In 2017, they raised $1.7 million in investments from Blacksoil. Today, Chumbak remains the best place for fun, quirky and unique Indian souvenirs.

About Author

Amanda Francis

Ever since she cast her eyes on comic books as a child, Amanda has wanted to become a writer. She has two degrees in English literature and loves to scour the internet to write about all the things that intrigue people.

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