When you find a great solution to your problems, you want to share it with others. That’s what motivated Yunha Kim to launch her second start-up Simple Habit, an online platform that offers short but effective sessions in guided meditation for busy people. No sooner the app hit the market, it received a huge response, much to Kim’s surprise pooling as many as 500,000 users.
Kim started her entrepreneurial journey with Locket, an advertising based business that was later acquired by mobile shopping app Wish. The experience, however, took a toll on Kim and she suffered from burnout. As she was trying to relieve herself from the built up stress, she discovered meditation to be the most effective cure. It also gave her the idea for her new start-up.
Simple Habit has a repository of 1000 guided meditation sessions and each one is customised to the individual user’s need. It offers therapeutic interventions under various themes like, ‘Feeling Under the Weather’, Sleep Therapy, Start to the Day, Meditation for Engineers and a lot more to cater to one’s current state of mind. It, practically offers you a small package of instant stressbuster, whether you are driving or at your chores.
The content comes from the various mindfulness experts and instructors with whom Kim works in collaboration. Simple Habit is based on a subscription model and the content providers are offered a revenue based on the popularity of their sessions.
Kim informs, “One thing we’ve learned is that people are really interested in investing in mindfulness,”. Truly so. She has raised $2.5 million from investors including New Enterprise Associates, Fabrice Grinda’s FJ Labs, Foundation Capital, Dropbox CEO Drew Houston and Gusto CEO Josh Reeves, as per a Techcrunch report. Interestingly, Kim who was also a participant of television hit show Shark Tanks, bowed out of the deal when guest shark Richard Branson offered her $600,000 on a 15% stake on her business as against her offer of 5%. Kim’s mantra is to stay calm and let her app do the talk.
With the gaining popularity of Simple Habit, Kim is all gearing up to expand her engineering team, scale up her business and add new features to the app to make the experience even better.
Image credit: The Coveteur