SOCIALLY SMART | woman at work



As a startup, who is always  tight on budgets and  hungry for customers,  finding scalable platforms to  reach out to potential target  customers is very crucial. In this  era of digital and smart, digital  marketing is the buzzword.  Digital Marketing is a broad  term used for reaching and  engaging current and potential  clients over smart gadgets and  the internet.

Today this term  is highly dominated by search  marketing. In terms of quality  of leads, search marketing still  ranks higher as compared to  other platforms. But as a startup,  one would discover that you  cannot wait for the blessings  of Google so that you can start  ranking for queries of potential  target customers or spend on  ads which burn your money at  the speed of light. So a push  strategy needs to become an  integral part of one’s marketing  plans where one can directly  reach out to customers at  affordable costs and showcase  the venture’s offerings to friends  and followers.

Social Media is a buzzword  among entrepreneurs.  Everyone is excited (sometimes  unrealistically) to be on social  media but very few understand  how to leverage it for achieving  business objectives. Many  people we meet are under the  impression that creating a page  will give exposure to billions  of users on Facebook. But that  understanding is not accurate.  People who are on Facebook  connect with their friends,  families and share what they are  eating and are feeling happy  and sad about. They don’t go  there to look for advertisements.  Social Media is challenging but  once you crack the code, sky is  the limit. For those who have  been there, gains have come in  terms of number of customers  moving from zero to 1000 within  a short span of time. If you are  a startup or thinking of starting  up, here are some quick tips to  leverage Social Media in a smart  way.


Brand Recognition  – Social media  has higher brand  recognition and recall value as  most of the content shared is  visual. An active social media  presence improves visibility of  the brand or company.  Affordable – Social  Media is free, well,  most of it. You don’t have to  invest money in creating a  presence but you should always  have a budget to reach out  to more targeted customers  beyond your network with paid  advertisements. The cost is still  affordable and results can be  tracked through analytics.


Launch before you  Launch – If you are  planning to launch  some service or product, make  sure you start spreading the  word out on social media even  before you launch. It will help  you to build traction and get  people excited before the  actual launch.  Story Telling – Human  beings love stories.  Communicate in the form of  stories on social platforms,  whether it’s a testimonial of a  current customer or launch of  a product line. Zomato will be  always be our benchmark of  how a startup should do social.  Analytics and Return  On Investment – Lot  of entrepreneurs  become obsessed  with the metric called reach.  Whereas reach is important  but real success comes with  revenues. So start tracking early  and tweak your strategy by  studying analytics on a weekly  basis  Conversation –  Focus on creating  a conversation with  the audience instead of just  posting. Social Media is a two  way medium. You can start a  conversation and engage them  to their services or products.


  • Wrong Platforms – Identify the right  platform for your  Social Media is not  Facebook. If you are in B2B  domain, LinkedIn could be  your first priority as compared  to Facebook or Twitter. Don’t  waste your time and money on  platforms which won’t give you  any returns.
  • Don’t Spam – Users are on social media,  not to be bombarded  by advertisements. Give users  an experience instead of direct
  • Automation – Humans love humans  not robots. Don’t  automate your content on  social media. It’s all about  starting a conversation instead  of random publishing
  • Irrelevancy – The audience will be part  of your community as  long as you are providing them  relevant content. Don’t post  random stuff just to be in the

For businesses today, with  over a billion people connected  online and their interactions  driven by this digital realm,  getting your social act right is  critical.

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Editorial Team

The team behind Woman At Work magazine, the first-of-its-kind professional magazine and digital platform for talented women at work in India. The team brings forth fresh perspectives, insights, and tips for developing a professional woman’s career along with some fun stuff on board such as gadgets, books, and auto reviews. They believe that when you work hard, you need to play harder!

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