Those of you who have been looking for a new job in the recent past – how many times has a recruiter approached you on LinkedIn while going through the preliminary rounds of interviews? Conversely, those of you who have needed to hire people – how much of a candidate’s chances rest on the image presented by them on LinkedIn?
Your LinkedIn profile has a decent level of influence over your professional prospects, so you need to get it right.
Here are 5 steps to the perfect LinkedIn Profile:
1.Use the Right Photograph
What you use as your profile picture says a lot about who you are as a professional. If you’re aspiring to climb the corporate ladder at a serious-minded firm, putting up a picture of yourself playing with your cat or partying at a club is not going to sell the image you want potential employers to have. Save the personal display pictures for Facebook, and use a well-lit, neat, groomed and professional-looking shot for your LinkedIn profile picture.
2. Don’t Skip the Summary
LinkedIn profile summaries perform one great feature. If your photograph is the first impression you’re giving, your profile summary could very well be the lasting impression. Use it wisely – a well-written summary should be no longer than 7-10 lines, give an adequate picture of your skills and professional passions, and your values. It’s a great way to let people know who you are as an individual, and as a professional.
3. Describe Your Work History
LinkedIn isn’t just a place to record your professional history by date – it’s essentially becoming your resume now. So take advantage of that, and don’t just fill in your work details by rote. Add clear and concise descriptions of the duties and responsibilities you managed at each job you’ve had. And if you won any awards, or headed some high-profile projects that carry weight in the industry, don’t omit them from your work descriptions – ever!
4. Get the Right Endorsements
LinkedIn endorsements are a great way to add value to your profile. The only thing is – make sure they’re coming from the right sources. An endorsement from marketing from a doctor or old college mate is not a very valuable endorsement in the eyes of a recruiter – but one for content writing from an established blogger or editor is. There is absolutely nothing wrong with asking your teammates or people you’ve worked with to endorse you for a particular skill on LinkedIn if they’re happy with your work.
5. Get on LinkedIn Pulse
LinkedIn has one great feature – blogs. Anyone can write about their work and their expertise. If you have experiences and ideas to share that you feel have value and might even act as a guide for others breaking into the same career as yours, go right ahead and publish articles about it on LinkedIn! And if you write an amazing blog post that’s shared and read a number of times, you might even get on LinkedIn Pulse, where the trending and most effective articles are featured. Nothing adds value like having other professionals pay attention to your opinions.
And those are my 5 steps to getting the perfect LinkedIn profile – is there one you feel should be on this list? Do comment below!
Featured Image Source: LinkedIn