LinkedIn Pulse Tips | woman at work

Why Women Entrepreneurs “Should” be Publishing on LinkedIn Pulse


Just the other day, another immensely popular but highly reserved actress joined social media “to make her presence felt”. Ever wondered why in a nation that worships its heartthrobs, celebs still go that extra mile to personally tweet all about them to their followers!

As the motivational speaker, entrepreneur, and author, Robert G. Allen puts it, “No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively and taught how to make never-ending improvement in their lives.”

Let’s not blow the already beaten to death trumpet that women entrepreneurs cannot network effectively. Courtesy, social media networking, with a smartphone by their side, women entrepreneurs virtually have both the poles at their fingertips. LinkedIn Pulse has made things even simpler.

With almost 433 million registered users, ranging from executives, entrepreneurs, freshers to retired professionals, LinkedIn describe themselves as “the working world in one place.” Pulse further enhances your networking prospects widening your brand visibility. Simply put, if you can find your pulse, you can find your purpose.

Intellectual Networking

On the face of it, you may be just another woman hairdresser running a salon across the street. A deeper look reveals you are a budding entrepreneur, financially empowering your staff of 10 women and adding beauty to the lives of another 100 every month. And you wish to expand your horizons. An increased duty on cosmetics affects your venture as much as it does the big giants in your domain. And you wish to voice your opinion.

Pulse offers you exactly that. Initially, limited to its exclusive club of selected writers, in February 2014 Pulse opened its doors to all its members. You do not have to be a Booker Prize Nominee to publish on Pulse. Millions of professionals turn towards Pulse on a daily basis to gain insights about how to excel at their workplaces, career mistakes to be avoided or learn about latest industry trends. You may simply publish a piece on how to maximize one’s productivity at work or review the impact of budgetary policies on market prices. The key is to churn out original and engaging content, consistently. Use compelling pictures, statistics and documents to corroborate your opinions.

Pulse: Your Virtual Pied Piper

You completely believe what Bill Gates says, “If your business is not on the Internet, then your business will be out of business.” So you hire the best web designer in town who creates a highly effective website for your endeavor. But, directing traffic towards your website is your pain.

Allow Pulse to play Pied Piper for your venture. Through your Pulse articles, channelise readers to your blogs and websites. Thanks to LinkedIn’s magnanimous internet user traffic, your content is easily located by search engines, widening your web presence.

The Right Exposure

Networking and marketing are not about reaching the largest number of people. It’s about reaching the right kind of people. Pulse classifies your content in broad categories making it accessible to a large number of people who are in search of insights on those very issues.

Due to its professional user base, Pulse is free from menaces of trolling, hate speech or futile conversations which have hugely afflicted Twitterati and Facebook community.

About Author

Farheen A. Penwale

Farheen A. Penwale is a lawyer by profession and a writer by passion. A travel enthusiast and foodie, she loves to explore, express and read.

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